Press & Media | The Luce Hotel, St. Pete Beach

Exterior of The Luce building with palm trees at sunset under a pink and orange sky.

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Press

Family Traveller

New family-friendly hotels opening this summer 2026

The newest addition to Florida’s Gulf Coast combines direct beach access with plenty of family-friendly extras.

Bay News 9

The Luce, formerly the Postcard Inn, reopens in St. Pete Beach

A ribbon-cutting marked the hotel's official reopening, with local tourism leaders noting the boost to St. Pete Beach visitor numbers.

Modern bar with tan stools and bottles, large SUNDROP sign, looking out to palm trees and outdoor seating.

Florida Trend

Friday's Daily Pulse

A Florida news roundup notes the hotel's reopening after nearly two years of closure following Hurricane Helene.

Hoodline

Beloved St. Pete Beach Hotel Makes Splashy Comeback As The Luce

After nearly two years behind construction fences, the beloved hotel returned with a midcentury-meets-modern refresh and a larger pool.

Outdoor terrace with seating and tables overlooking a hotel courtyard with palm trees at sunset.

Hotel Management

The Luce to open on St. Pete Beach this month following redevelopment

Trade coverage detailing the hotel's redevelopment into a 200-room beachfront property with two new dining concepts.

Row of white poolside cabanas with lounge chairs, umbrellas, and palm trees under clear blue sky.

Spectrum News 13

The Luce opens Thursday in well-loved St. Pete Beach spot

The landmark hotel reopened Thursday with a new lobby, restaurant and bar, and a fully renovated pool and beach area.

MSN

St. Pete Beach's iconic Postcard Inn reopens as the Luce after major renovation

Syndicated coverage of the hotel's reopening highlights the renovation completed after 2024 hurricane damage.

10 Tampa Bay

Former Postcard Inn site reopens as The Luce in St. Pete Beach

Local television coverage of the hotel's reopening under its new name following extensive storm recovery and renovation.

Tampa Bay Times

Former Postcard Inn reopens on St. Pete Beach as 'The Luce'

The nearly 70-year-old hotel, damaged by Hurricane Helene, reopened under a new name with a completely refreshed look.

Bay News 9

The Luce opens Thursday in well-loved St. Pete Beach spot

The landmark hotel reopened Thursday with a new lobby, the Sundrop restaurant and bar, and a fully renovated pool and beach area.

Fox 13 Tampa Bay

St. Pete Beach's iconic Postcard Inn reopens as The Luce after major renovation

Nearly two years after Hurricanes Helene and Milton, the beachfront hotel reopened under a new name with a major renovation.

Travel and Tour World

New Beachfront Hotel Brings Fresh Luxury Experience to St Pete Beach This Summer

A summer opening feature spotlighting the hotel's refreshed beachfront amenities and coastal design as it welcomes its first guests.

Bright bar area with cushioned stools, round tables, small lamps, and 'SUNDROP' sign above wine bottles.

Travel and Tour World

St. Pete Beach Enhances Florida Gulf Coast Tourism with The Luce, a New Tribute Portfolio Beachfront Resort

Coverage highlighting the hotel's private beach access, butler service and lifestyle programming as it welcomes guests to the Gulf Coast.

Empty poolside with white lounge chairs, striped umbrellas, palm trees, and clear blue sky at a resort.

I Love The Burg

The Luce, a new Marriott hotel, set for June opening in iconic St. Pete Beach location

A pre-opening preview covering the property's dining concepts, beach butler service and design ahead of its June debut.

ilovetheburg.com

New hotel The Luce to open on St. Pete Beach in early 2026

One of the most iconic properties on St. Pete Beach is being brought back to life in 2026. The Luce, a Tribute Portfolio Hotel, will be opening early next year at 6300 Gulf Blvd. in St. Pete Beach...

PR Newswire

The Luce, St. Pete Beach's Newest Coastal Lifestyle Retreat, To Welcome Guests Early 2026

The highly anticipated new addition to St. Pete Beach's vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is set to make its debut early 2026.

Hospitality Net

The Luce, St. Pete Beach, a Tribute Portfolio Hotel

The highly anticipated new addition to St. Pete Beach's vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is set to make its debut early 2026.

Tampa Bay Business Journal

St. Pete Beach's Postcard Inn to reopen with flag from Marriott's Tribute Portfolio

The revamped, beachfront resort will offer two restaurants and over 14,000 square feet of event space.

Hotel Online

The Luce, a Tribute Portfolio Hotel, Set To Make Early 2026 in St. Pete Beach

The highly anticipated new addition to St. Pete Beach's vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is set to make its debut early 2026.

Travel and Tour World

St. Pete Beach Welcomes The Luce, A Luxury Beachfront Retreat

St. Pete Beach is set to welcome The Luce in 2026, a luxury beachfront retreat that will redefine coastal elegance and vibrancy. This highly anticipated hotel...

Hotel News

The Luce Hotel to Open in St. Pete Beach, FL in Early 2026

The Luce, a new hotel joining Marriott's Tribute Portfolio, is scheduled to open in early 2026 in St. Pete Beach, Florida. The property, owned by The LCP Group and managed by Crescent Hotels & Resorts....

Travel Daily News

The Luce, St. Pete Beach’s newest coastal lifestyle retreat, to open early 2026

A new era of coastal hospitality is coming to Florida’s Gulf Coast as The Luce, a Tribute Portfolio Hotel, prepares to open its doors in early 2026.

Canadian Reviews

The Luce Hotel to Open in St. Pete Beach, FL in Early 2026

The Luce, a new hotel joining Marriott’s Tribute Portfolio, is scheduled to open in early 2026 in St. Pete Beach, Florida.

St. Pete Rising

Postcard Inn will reopen as The Luce, a Marriott Tribute Portfolio Hotel

After decades as a popular St. Pete Beach destination, the Postcard Inn has officially closed its doors for good...

Yahoo News

St. Pete Beach's Postcard Inn on the Beach reimagined

The iconic Postcard Inn on the Beach, located on St. Pete Beach, will be reimagined and renamed...

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Map of St. Pete Beach showing bars and grills including Jimmy B's, Coconut Charlie's, and Bongos Beach.

Find Us

In the heart of St. Pete Beach. Close enough to everything, tucked away just right.

6300 Gulf Blvd.
St. Pete Beach, Florida 33706

+1 (727) 632-3300
EMAIL: info@thelucehotel.com