Outdoor seating area with fire table and chairs surrounded by palm trees at sunset.

Three cabanas on a sandy beach with patterned seats at sunset over a calm ocean.

Large rectangular outdoor pool at a resort with white lounge chairs and umbrellas on both sides.

Modern bar interior with high stools, round tables, and a neon Sundrop sign above the counter.

Outdoor seating area with chairs and tables on green lawn near a building and palm trees under blue sky.

Row of white lounge chairs with umbrellas along a poolside on a sunny day with palm trees.

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Welcome to

The Luce

The largest pool on St. Pete Beach is only the beginning. Set directly on the sand, The Luce, a Tribute Portfolio Hotel, is a fresh coastal escape with a vibrant new spirit.

With 200 thoughtfully designed rooms, modern dining at Sundrop, and a nightly Sunset Social, it’s a welcoming retreat where locals and travelers come together to experience the bright, easygoing energy of St. Pete Beach.

‍

6300 Gulf Blvd St. Pete Beach, Florida 33706

Warmly lit hotel room showing two beds with white pillows, a nightstand, and a double globe wall lamp.

Bed with white pillows and light wood headboard under a modern wall lamp casting warm light.

Tray on a table with assorted liquor bottles, cocktail cans, jars of nuts, and Bar Luce card.

Twin beds separated by a nightstand under a wall lamp with two globe lights in warm lighting.

Abstract painting of a red sun and flowing shapes hung on a beige wall above patterned furniture.

Black Lavazza espresso machine with cups and coffee pods on a wood-paneled countertop niche.

Our Rooms

Rooms include everything you need to rest and refresh like plush bedding, a 55" flat screen TV, bottled water, mini fridge, barware, LaVazza coffee machine, Sachajuan toiletries, plus a make up mirror and a retro fabulous oversized dry vanity.

The Luce Pool Bar

The Luce Pool Bar keeps the good times coming, poolside — order up without ever leaving your lounge chair.

The next wave of fun is almost here,
Baby Turtle Beach Club is coming soon.

Pool

Relax on a chaise or cabana, as a sunshine butler is ready to meet your poolside needs: from sunscreen and cool refreshments to sparkling up your sunglasses.

Beach

Drift onto sparkling white sands to a lounge for a moment in the sun, or have it made in the shade of a cabana or umbrella. We even deliver right to you, whether on your towel or in the sand.

Two hands clinking cocktails in front of a glowing Sundrop sign above a bar shelf with bottles.

Eating, Drinking, Merriment

Whether it’s dine-in, door-drop, or al fresco, The Luce has onsite options: Sundrop, The Luce Pool Bar, and Frankie’s Pizza Parlor ensure your desires and cravings are met, with Baby Turtle Beach Club coming soon.

Happenings

12PM - 10:30PM

Labor Day Weekend - Friday

DJ sessions by Kiko, Nila Green & German Navarro

Man with glasses and hat DJing outdoors near green bushes and building with balcony.

12PM - 10:30PM

Labor Day Weekend - Saturday

DJ sessions by Jask, Kelley Mae & German Navarro

Two white lounge chairs under a striped umbrella by a pool with palm trees at sunset.

12PM - 10:30PM

Labor Day Weekend - Sunday

DJ sessions by Kiko, Brandon Sutton & German Navarro

A row of white poolside lounge chairs under striped umbrellas with palm trees and cloudy sky.

12PM - 6:30PM

Labor Day Weekend - Monday

DJ sessions by Brian Ferrito & Nilla Green

Third Thursday Monthly, 6PM - 8PM

Golden Hour Roll

Take a seat as our cigar roller handcrafts each cigar before your eyes.

Group of women dancing outdoors at sunset, holding drinks and smiling near a palm tree and building.

Friday, Sept 4 - Monday, Sept 7

Labor Day Weekend

Soak up the long weekend with sun, music, and poolside vibes at The Luce.

Man wearing a hat and glasses DJing outdoors near green plants at dusk.

Friday & Saturday 6PM - 10PM

Sunset Sessions – Live DJ

German Navarro (@djquilla) is our resident DJ, spinning live every Friday & Saturday, 6–10 PM.

Rows of blue and striped beach umbrellas and cabanas on a sunny sandy beach by calm ocean water.

Saturday & Sunday 9AM

Weekend Yoga

Find your flow with a refreshing morning yoga session on the beautiful white sugar sands of St. Pete Beach.

Glass with a large ice cube and a drink inside a wooden cigar box with dried tobacco leaves.

Wednesday & Friday at 3PM

Sundrop Rum Tasting

From barrel to glass, the Sundrop Rum Tasting is a quick, flavorful escape — guided sips, spice stories, and cocktails inspired by every pour.

Hand holding small bottle of Sundrop malt vinegar over fish, fries, salad, and sauce on a white plate.

Daily

Dine at Sundrop

Bright, refreshing, and full of flavor— you’ll find vibrant dishes and carefully crafted cocktails inspired by the best of Florida’s local ingredients at Sundrop.

Women raising glasses of orange-colored drink in a celebratory toast outdoors at dusk.

Daily | 1 hour to Sunset

Sunset Social

Join us daily to light up St. Pete Beach with cocktails, mocktails, music, and a countdown toast every day 1 hour before sun down — a daily experience of illumination, inside and out.

Map of St. Pete Beach showing bars and grills including Jimmy B's, Coconut Charlie's, and Bongos Beach.

Find Us

In the heart of St. Pete Beach. Close enough to everything, tucked away just right.

6300 Gulf Blvd.
St. Pete Beach, Florida 33706

+1 (727) 632-3300
EMAIL: info@thelucehotel.com

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