Frequently Asked Questions
Check-in: 4 PM; Check-out: 11 AM
Yes, self-parking is available for a daily fee of $15.00
The Luce has the largest heated pool on St. Pete Beach. Guests can order food and drinks directly to their chaise, cabana or towel, while the Sunshine Butler takes care of everything from sunscreen to sparkling sunglasses. It's designed so you never have to leave your seat unless you want to.
Yes, and we offer complimentary towels, water, TV, fresh fruit.
Guests can enjoy The Luce Pool Bar, pool and beach cabanas, fitness center, business center, in-house restaurants and bar, concierge services, meeting rooms, paddleboards, lawn games, water sports, live music, weekly programming, and bike rentals. Baby Turtle Beach Club is coming soon in Fall 2026.
Up to 2 pets per room, maximum 50 lbs each, with a $150 non-refundable pet fee per stay.
Yes, daily housekeeping service is provided to ensure your room stays fresh and comfortable throughout your stay.
The Luce Hotel maintains a non-smoking policy. A $300 cleaning fee will be charged if smoking is detected in guest rooms.
Yes. A $40 per day amenity fee includes access to the fitness center and pool, daily coffee service, and local shuttle service. Guests also enjoy a daily $20 food and beverage credit, beach chairs and an umbrella for two, a four-hour bike rental for two, and a two-hour paddleboard rental for two. The fee also covers enhanced high-speed Wi-Fi, a Bonvoy Elite amenity for Gold members and above, and daily signature desserts at Frankie’s Pizza Parlor, featuring specialties such as Citrus Gelato and Mini Cannoli.
No. The Luce welcomes guests of all ages. The primary guest checking in must be at least 21 years old, but the hotel was designed for couples, families and multigenerational travel alike. Whether you're traveling with toddlers, teenagers or grandparents, there's room for everyone to enjoy the beach together.
Yes. The Luce is the former Postcard Inn on St. Pete Beach, completely rebuilt following the 2024 hurricanes and reopened in June 2026 as a Tribute Portfolio Hotel. While the guestrooms, restaurants and guest experience are entirely new, it remains the same iconic beachfront property that has welcomed generations of visitors for nearly 70 years.
Yes. The Luce is part of Marriott's Tribute Portfolio and is the only Marriott hotel on St. Pete Beach. Guests can earn and redeem Marriott Bonvoy® points and enjoy all eligible member benefits during their stay. You get everything that comes with Marriott, at a hotel that feels distinctly St. Pete Beach.
The Luce is a retro-modern beachfront hotel on St. Pete Beach and part of Marriott's Tribute Portfolio. It combines the character of a classic Florida beach hotel with completely redesigned guestrooms, new restaurants and contemporary amenities. Family vacation, weekend getaway or wedding, everything revolves around what brought you here in the first place: the beach.
The Luce opened in June 2026 following the complete redevelopment of the former Postcard Inn after the 2024 hurricanes. The transformation continues with the opening of Baby Turtle Beach Club in Fall 2026, adding another gathering place for guests to enjoy the beach from sunrise through sunset.
Yes. Families have always been part of this property's story, and they'll always be part of its future. Bungalow Suites give everyone room to spread out, while the beach, the largest heated pool on St. Pete Beach and family-friendly activities make it easy for every generation to enjoy time together. After the kids call it a night, adults can stay out a little longer at Sundrop or the nightly Sunset Social.
Yes. The Luce offers spacious Bungalow Suites with a private outside seating area, designed for families, groups and anyone who wants a little more room during their stay. They're ideal for longer vacations, special occasions or simply spreading out after a day on the beach.
Yes. The Luce offers more than 14,000 square feet of indoor and outdoor event space across seven Gulf-view venues, accommodating weddings, celebrations and meetings of up to 200 guests. As the only Marriott hotel directly on St. Pete Beach, The Luce gives couples and groups the opportunity to bring everyone together in one place, from beachfront ceremonies and sunset cocktails to welcome parties, receptions and farewell brunches.
Reservations booked directly through The Luce may be cancelled free of charge up to 48 hours before arrival. After that, 1 night room and tax applies. Reservations made through third-party websites are subject to the cancellation policy selected at the time of booking. Booking directly through The Luce offers the greatest flexibility if your plans change.
Sunset Social is The Luce's nightly sunset gathering on St. Pete Beach. Beginning one hour before sunset, guests come together for cocktails, mocktails, music and a countdown toast as the sun sets over the Gulf of Mexico. It's open to hotel guests and locals alike, and no two sunsets are ever the same.
The Luce offers two dining experiences. Sundrop is the hotel's signature restaurant, serving breakfast, lunch and dinner with a menu inspired by Florida's Gulf Coast, alongside craft cocktails. Guests can also join the Sundrop Rum Tasting every Wednesday and Friday at 3:00 PM. Opening in fall 2026, Baby Turtle Beach Club will offer casual beachfront dining, tropical drinks and poolside service just steps from the sand.
The Luce sits directly on St. Pete Beach and offers everything you need to enjoy the Gulf. Guests have access to lay down paddleboard rentals, bike rentals, beach chairs, umbrellas, lawn games, and weekly wellness programming, including yoga. Bikes, lay down paddleboards, and beach setups for two are included in the daily destination fee, making it easy to spend the day outside without planning ahead.
Yes. Locals are welcome to enjoy The Luce without staying overnight. Sundrop and the nightly Sunset Social are open to the public, and pool and beach day passes are available through ResortPass. When Baby Turtle Beach Club opens in fall 2026, it will become another place for both visitors and locals to gather by the beach. The Luce has been part of St. Pete Beach for generations, and we want it to remain a place where both visitors and locals feel at home.
The Luce supports sea turtle conservation on St. Pete Beach and helps protect the nesting sites located along its beachfront. During nesting season, guests will see protected nests marked along the shoreline as sea turtles return each year to lay their eggs. Every stay helps support these conservation efforts while preserving one of Florida's most important coastal habitats.
Yes. The Luce sits directly on the sand on nine Gulf-front acres in the heart of St. Pete Beach. There's no road to cross and no shuttle to catch. Step beyond the pool deck and your feet are in the sand.
The Luce is located at 6300 Gulf Boulevard, St. Pete Beach, Florida, approximately 20 minutes from downtown St. Petersburg and its museums, waterfront and dining. Tampa International Airport (TPA) is about 40 minutes away, and St. Pete–Clearwater International Airport (PIE) is even closer. With two airports nearby, getting to the beach couldn't be easier.