Book (Opens in a new tab)

Dine

Modern hotel restaurant and bar area with high seating, soft lighting, and colorful design details.

Coastal Cravings

From chic bites at Sundrop, to breezy sips at Baby Turtle, to pizza + play at Frankie’s—dine in, lounge seaside, or ring up what you’re craving at The Luce.

Happenings

View All

SUNSET RITUAL

Daily, 1 hour to Sunset

Join us daily to light up St. Pete Beach with cocktails, mocktails, music, and a countdown toast every day 1 hour before sun down — a daily experience of illumination, inside and out.

Learn more
Low angle shot of a group of young friends having a drink and spending the day outside on a rooftop

SUNRISE YOGA

Saturday & Sunday, 8 AM

Flow into the morning with Sunrise Yoga — ocean views, salty air, and mindful movement that energize body and spirit in The Luce’s golden light.

Learn more
3 women on sand in St Pete Beach at the Luce Hote Marriott Tribute in Florida

Rum Tasting

Sunday, Wednesday & Thursday, 3:30 pm - 4:00 pm

From barrel to glass, the Sundrop Rum Tasting is a quick, flavorful escape — guided sips, spice stories, and cocktails inspired by every pour.

Learn more
rum on the rocks with lemon garnish

Live DJ Sets

Thursday to Sunday

From golden hour to moonlight, Baby Turtle Beach Club's live DJ sets bring a soundtrack to the sand starting Thursday through the weekend, every weekend. Cool drinks, warm rays, and waves of good energy.

Learn More
Group of music fans dancing to live DJ at the Luce hotel a marriott tribute in st pete beach florida

Private Events at The Luce

Planning a special occasion? The Luce offers spaces that are fun, stunning, and versatile. We handle the details so you can focus on the moments that matter.

Learn More