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Welcome to
The Luce

 

The Luce, a Tribute Portfolio hotel, with its 200 beachside rooms, combines a fresh look, modern dining, and unexpected touches – as classic Florida vacation vibes gleam through. The Luce is a unique coastal retreat for locals and travelers in search of eclectic and illuminating hospitality.

6300 Gulf Blvd., St. Pete Beach, Florida 33706

Our Rooms

Rooms include everything you need to rest and refresh like plush bedding, a 55" flat screen TV, bottled water, mini fridge, barware, LaVazza coffee machine, Sachajuan toiletries, plus a make up mirror and a retro fabulous oversized dry vanity.

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Baby Turtle

Introducing the Baby Turtle Beach Club. Soak up the rays and good spirits, and enjoy anything from the menu delivered right to your chaise, table or towel.

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Pool

Relax on a chaise or cabana, as a sunshine butler is ready to meet your poolside needs: from sunscreen and cool refreshments to sparkling up your sunglasses.

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Hand trailing through clear blue pool water next to an orange and white inflatable float.

Beach

Drift onto sparkling white sands to a lounge for a moment in the sun, or have it made in the shade of a cabana or umbrella. We even deliver right to you, whether on your towel or in the sand.

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Woman in a sunhat sitting cross-legged on the beach under a camouflage-patterned sunshade.

Eating, Drinking, Merriment

Whether it’s dine-in, door-drop, or al fresco, The Luce has onsite options: Sundrop, Baby Turtle Beach Club, and Frankie’s Pizza Parlor ensure your desires and cravings are met.

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Happenings

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SUNSET RITUAL

Daily | 1 hour to Sunset

Join us daily to light up St. Pete Beach with cocktails, mocktails, music, and a countdown toast every day 1 hour before sun down — a daily experience of illumination, inside and out.

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Low angle shot of a group of young friends having a drink and spending the day outside on a rooftop

RUM TASTING

Sunday, Wednesday & Thursday, 3:30 pm - 4:00 pm

From barrel to glass, the Sundrop Rum Tasting is a quick, flavorful escape — guided sips, spice stories, and cocktails inspired by every pour.

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Close-up of an Old Fashioned cocktail with an orange peel and ice cube on a wooden surface.

SUNRISE YOGA

Saturday & Sunday | 8:00am

Flow into the morning with Sunrise Yoga — ocean views, salty air, and mindful movement that energize body and spirit in The Luce’s golden light.

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Health, exercise and yoga training with women friends exercising in nature from above. Active, athletic group prepare for outdoor health lesson, practice balance while doing cardio and energy workout

LIVE DJ SETS

Thursday to Sunday

From golden hour to moonlight, Baby Turtle Beach Club's live DJ sets bring a soundtrack to the sand starting Thursday through the weekend, every weekend. Cool drinks, warm rays, and waves of good energy.

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Group of music fans dancing to live DJ at the Luce hotel a marriott tribute in st pete beach florida
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Find Us

In the heart of St. Pete Beach. We’re close enough to everything, but tucked away just right. Come find us—and while you’re at it, discover the art, beaches, and stories this town is waiting to tell you.

6300 Gulf Blvd.
St. Pete Beach, Florida 33706

+1 (727) 632-3300
EMAIL: info@thelucehotel.com

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